Through intense investigating of one of our client’s websites utilizing a marketing tool SEM Rush, Proxy revealed a challenge: the SEO ranking and organic traffic analytics were tremendously low. The foundation of a business and its digital presence is, without a doubt, a well-designed, clear, and high-performing website. With consumers savvier than ever, when it comes to researching products and services online, if a website can’t be easily found, new customers and money will be left on the table.
Proxy did an initial audit of the client’s website to identify site issues around content, user experience, search engine optimization, and conversion rate optimization. In 2021, over a 6 month period, we improved the website by fixing duplicate content, meta descriptions, title tags, alt attributes, and headers on all web pages. To improve the user experience, we implemented new service page tabs on the homepage and a “what’s new” section that provides upcoming webinars, new articles, white papers, surveys, service offerings, videos, and more.
We built a website that is secure, easily found, and provides an exceptional user experience that in return drove quality leads and generated new business.