This client had a settled presence on their business/company LinkedIn profile. However, the engagement, followers, and networking presence were stagnant for a long period of time. Tracking LinkedIn analytics is essential when it comes to quantifying clients’ social media marketing efforts, and providing the data needed to improve their social media ROI and reach social media goals. After all, if you aren’t tracking data, you’re just guessing whether a company is meeting its goals or not.
Proxy made it an integral part of our marketing strategy to track this client’s LinkedIn analytics closely over 6-month intervals. We created a master marketing plan that implemented a variation of marketing tools like sponsored LinkedIn posts, direct InMail campaigns, and more interactive, animated posts to elevate the marketing style of the client’s services, webinars, and high-valued, nurturing content.
We built and implemented a LinkedIn marketing strategy that has executed continuous growth and resulted in hitting new milestones, like record audience growth, engagement, and conversions to our client’s website, webinars, white papers, surveys, articles, and more. Through the first two quarters of 2022, Proxy’s continued strategy has increased the client’s followers by 14.56%, clicks by 12.9%, likes by 55.67%, and shares by 35.89% % versus the same period of time last year.