High value content becomes highest lead generator
This client needed to educate the market about a cutting-edge solution related to post-pandemic digital transformation trends Proxy identified, researched and created two key white paper strategies in outsourcing and digital transformation to achieve the client goals. Initially, the client set a baseline of 50 leads for the first white paper in the series as the goal ROI.
Proxy helped spearhead the content for both white papers, created the go-to market strategy for both, and analyzed the results. The go-to market strategy included a mix of press and media outreach, direct campaigns to the client’s database, webinars, Google and LinkedIn advertising, and co-branding campaign with American Lawyer.
The white paper campaigns were the most revenue generating activities of the year, increasing the client’s revenue in digital transformation services by 30% YoY and 60% in outsourcing YoY.