Full funnel approach jumpstarts new service

The Challenge

In a rapidly emerging service area, this client needed to create a broad and visible entrance on the market to jump ahead of the competition and stake its claim as the market leader.

Our Solution

Proxy defined a full-funnel approach that included a Google Adwords campaign to capture increasing website traffic to the keyword, a press release that was to be distributed to our proprietary list of contacts as well as the wire, a long form article ready to be published in a high-value legal industry publication, and a promoted campaign on LinkedIn. All efforts were coordinated to launch at the same time.

On top of our full-funnel approach, Proxy was also able to secure this client a featured speaking presentation at one of the largest legal conferences with the topic dedicated solely to this emerging service area. By doing so, this client became an instant thought and market leader on this emerging service area.

The Result

Leveraging leading SEO analysis software, Proxy is able to analyze that the client has capture the top position in regard to the targeted service area keyword. Our Google Adwords campaign’s impressions and clicks have increased over 100% month over month since implementation. Our full-funnel approach of Google Adwords and strategic content has launched the client’s service area page to become the top content page on the company website and a Google page 1 search result for earned and paid content.

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