Trends in Legal Marketing and Business Development
In this 2018 joint survey from the Legal Marketing Association (LMA) and Bloomberg Law, they look at whether law firms are investing in marketing, shifts in legal marketer* roles and responsibilities, their relationships with attorneys and the increasing role of technology in marketing and business development. They take a pulse on the current state and analyze trends since our 2016 survey. With responses from 190 marketers and 135 attorneys, the results highlight where their perspectives align and where they differ. Overall, it’s clear that the pace of investment in marketing/business development and emphasis on these functions at firms of all sizes does not seem to be slowing down. And, this knowledgeable group of professionals continue to gain traction, voice and influence.