Ethos, Pathos, Logos
To persuade, the Greeks said you had to have all 3 of these. This is story-telling and one of our firm’s key differentiators.
We apply a gold standard approach to research, communications and media relations continuously researching to stay atop of trends, investigating opportunities for our clients, and determining through analysis worthwhile content and proper assessment of distribution platforms. This makes us not only trusted partners to our clients, but valuable resources to our media friends.
Getting someone to care about your story starts with your PR firm caring.
From the moment you engage us to embark on your PR and marketing journey, we become dedicated to telling your business’ unique story and letting your value proposition resonate to your target audience. In order to accomplish this task, we initiate our relationship by establishing our personal and integrated understanding of your firm and each of its key members. This first step is accomplished through a combination of one-on-one interviews so that our team can understand the authentic and compelling pathos to the story.
Story-telling is great creative fun that we love, but this valuable content must be handled in a structured way. We wrap strategy around article opportunities, development progress, responsibilities, press release schedules, speaking opportunities, tradeshow and conference events, digital content development, marketing collateral progress amongst other goals.
These logical action points are measurements that help structure our creativity and optimize the value of your message.